10 Reasons Lisa Price Is My She-Ro

If you’re not familiar with Lisa Price, let me introduce you to her. She is the founder of Carol’s Daughter, a line of ‘highly natural’ (I’m quite sure what that means…) hair and skin care products. Carol’s Daughter is so popular that Halle Berry and Jada Pinkett Smith are fans. This line paved the way for targeted, quality products for African American women, at a time when we were still being ignored by the mainstream beauty industry.

  1. Lisa price began making hair and skin care products in her kitchen as a hobby. While she worked as a writing assistant for The Cosby Show, she made her own scents and lotions, and began giving them as gifts to her friends and the cast of the show. Through her experimentation, she created a line of hair and skin care products. When the show ended in 1992, Lisa grew her business, starting out selling her products in flea markets. Carol’s Daughter became an official business in 1994.
  2. Carol’s Daugther is named after Lisa’s mother Carol. Lisa frequently mentions how much her mother has influenced who she is as a woman, wife, mother and businesswoman. [Source]
  3. The business began as just a mail-order operation, but in 1999 she opened the first Carol’s Daughter store in Brooklyn’s Fort Greene neighborhood.
  4. A record company executive fell in love with Carol’s Daughter and began telling others about Lisa’s products. From there, word of mouth referrals and celebrity buzz resulted in Carol’s Daughter being featured on B. Smith’s show, The View and the Oprah Winfrey Show. Essence Magazine was also an early source of publicity for Carol’s Daughter.
  5. When asked what about Carol’s Daughter’s philosophy, Lisa said, “Every Carol’s Daughter product I create is made with love, and inspired by my own life. Each product is truly unique and created especially for my customers, who are part of the Carol’s Daughter family. The idea is not just about looking good, but feeling good inside and out, comforting your body and spirit. Carol’s Daughter is also about having a strong sense of family as well as love and respect for yourself and others.” [Source]
  6. Carol’s Daughter is now sold in Sephora, Macy’s, many beauty salons across the nation and on the Home Shopping Network. She has 9 standalone stores and a spa, The Back Room, located in her flagship store in Brooklyn.
  7. Lisa worked with Disney to create a line of Carol’s Daughter children’s products tied to Princess and the Frog, the first Disney movie to feature an African American princess. Carol’s Daughter’s Princess Tiana line includes bubble bath, shampoo, conditioner and detangling mist, and debuted in stores last year.
  8. In 2000, Price was named the National Black MBA Association’s Entrepreneur of the Year and received Working Woman magazine’s Entrepreneurial Excellence award in 2001. And in 2004 she received the National Book Club Conference Terrie Williams Inspiration Award.
  9. In addition to all her other accomplishments, Lisa is the author of a book “Success Never Smelled So Sweet,” a memoir that chronicles her transformation from a young black woman deep in debt to the president of a multi-million dollar business.
  10. I’ll leave you with an inspiring quote that Lisa made during an interview:

    “I’m not special,” she said. “I was not born with a lot of money. I’m just an average woman who listened to the universe when it told me to believe in myself. I hope that others will learn from my story and find the beauty in themselves. It is inherent in all of us.”

2 thoughts on “10 Reasons Lisa Price Is My She-Ro

  1. Anilia,
    Would u happen to have a contact number or email for Ms. Lisa Price. I’ve gone to her company’s website and no one has responded to my email. We are having a kaboom build here in new orleans, where are rebuilding our playground devasted by Katrina. I thought it would be great to get some of the products from her kids line to give to the kids. We are not only promoting play, but good hygeine for kids. Our park is located in new orleans east, a population of over 100,000 and we are still fighting for a shopping mall, hospital 5 years later. Any help and suggestions would be greatly appreciated.

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